Bespoke GA4 Training Course
Most GA4 training courses are generic and aren’t detailed enough to be genuinely useful. I provide bespoke GA4 training programs that are built around your specific analytics, marketing and product challenges. I can deliver training remotely, or travel to you.
GA4 Course Overview
While all of our training is bespoke, there are key elements of Google Analytics 4 that are important to learn. I take the time to figure out where you are in your journey to plan the right content for you. Here’s what we might cover in a typical introductory GA4 training course.
GA4 platform overview
GA4 marks a big departure away from Universal Analytics for a number of reasons. We’ll kickstart the session with an overview of the platform and its core capabilities.
Key Differences between UA & GA4
Though alike in many ways, GA4 differs in some fundamental ways. We explore everything you need to know about the platform differences that will impact your insights.
What’s new in GA4?
GA4 works pretty differently to Universal Analytics. Here, we explore the new features and functionality that exist in GA4 and the opportunities they bring.
How to Install & Configure GA4
If you’re thinking of upgrading from Universal Analytics to GA4, there are some critical things you need to know in terms of how GA4 Properties are structured, what Data Streams are and how to configure these.
Event & Conversion Tracking
While some events are automatically captured in GA4, your most important conversions won’t be. In this section, we look at the key steps to take to set up custom conversion tracking in GA4.
Reporting & Analysis
One of the biggest changes in GA4 are the opportunities that come with new Custom Reports and Explorations. In this section of the training, we look at how to build custom funnels and reports.
GA4 Training Costs and FAQs
How much does the course cost?
As every course is tailored to your needs, there is no fixed cost. For reference, the cost for an introductory course to GA4, split over two 2-hour sessions, starts at £250 per person. I also offer a 15% discount on all training sessions for charitable organisations.
Can the course content be tailored?
Yes, absolutely. The whole session will be tailored to you. I recognise that every business and website is different, so we can tailor the contents of the session around any specific requirements or areas of interest you have around GA4.
What do I get at the end of the session?
Every attendee will come away from the session with a copy of all training materials and templates covered in the course as well as video recordings of the sessions for future reference.
Get in touch to book your session
Complete the short form or give us a call on 0333 090 4686 to book your GA4 Training Course.
Common GA4 FAQs
How do I configure GA4?
GA4 requires a slightly different configuration and implementation to Universal Analytics. We explore how to configure GA4, Data Streams, Attribution settings and more in our GA4 Foundation course.
How do I create a View in GA4?
Views don’t exist in GA4 the way they did in Universal Analytics. Instead, GA4 relies on Data Streams. We explore this topic and more as part of the GA4 Fundamentals Course.
Where is Bounce Rate in GA4?
The Bounce Rate metric does not exist in GA4. Instead, GA4 uses a number of new engagement-based metrics such as Engagement Rate and Engaged Sessions. We explore these key differences in the training course.